Kick-Off Event of the Virtual Tour of Circular Economy SMEs across Europe “Connecting the dots from Barcelona to Bottrop”

23rd April 2021, 10 – 11 am CET


The kick-off is easily accessible at the following zoom link:

Join here (Meeting ID: 833 9827 7337; Code: 348702).



The Kick-Off event of the virtual tour connects the dots between the World Circular Economy Forum+climate taking place in the Netherlands in April 2021 and the Circular Economy Hotspot in North-Rhine Westphalia (Germany) in autumn 2022. In the meantime, we will be taking you to a journey across Europe: SMEs from different countries and sectors will present how they apply circular strategies for their business advantages. – Let’s get started!

Moderation: Hanne Hagedorn, Green Economy Network North-Rhine Westphalia

  1. Introduction video “Connecting the dots
  2. Dialogue panel on the transition to a Circular Economy
  • What will the economy of the future look like and what do we need to change?
    Henning Wilts, Director Circular Economy at Wuppertal Institute
  • Solving three challenges in one?
    Experiences from the World Circular Economy Forum+climate
    Freek van Eijk, Director at Holland Circular Hotspot
    Digital Circular Economy – connecting the dots
    Prof. Karl Vrancken, Research Manager Sustainable Materials Management at VITO
  • Differences between sectors – what kind of action is needed?
    Heyd F. Más, Project Lead at, PACE (Platform for Accelerating the Circular Economy)
  • How to get started and become a circular SME
    Svenja Grauel, Project Lead Circular Economy at Prosperkolleg, Ruhr West University of Applied Sciences
  1. Inspiring company examples
  • Benefits of circularity for a cradle-to-cradle certified frontrunner
    Lars Baumgürtel, CEO at ZINQ GmbH & Co. KG
  • Cross-sectoral cooperation to close the loop
    tbd, company from Sweden / other
  • More circular, more resilient?! An example of adapting to change such as the Covid 19 pandemic
    Peter Mackenrodt, CEO at m+f KEG-Technik GmbH & Co. KG
  1. Lessons learned and next travel stops


For the industry events, registration is required. Individual appointments can also be made here up to the hotspot in Bottrop.


More Information on the Series of Events (german):

Virtuelle Europareise zur Circular Economy